Anyone who wants to be successful with TV commercial or online video advertising cannot rely solely on how the whole campaign is created. The advertising format is also crucial for consumers to help them remember a brand, buy a service, or even recommend a product. Any website that disrupts the user’s experience with pop-ups or interstitials will not achieve their communication goals.
On the contrary, websites that have lots of ads or popups can even harm their brand. In short, video production is included in an editorial text between two paragraphs, starts only when it is 50 percent visible and stops as soon as the user scrolls further down the page. Regarding quality and quantity, the video segments are developing at a rapid pace: good, high-quality video content and live streaming offers are in higher demand and can open up a vast potential for web design and digital advertising.
Building and protecting a company’s brand and image
Useful out-stream ad formats give users complete control over how they view video advertising. People should have the option to turn the sound of the video on or off, or even to hide the ad utterly right from the start. Focus group testing has shown that out-of-the-box video ads are usually viewed as they fit visually (27 percent) and content (19 percent) to the rest of the site.
Transparency and control over site traffic
By not requiring video inventory for video advertising, premium marketers can get higher-quality traffic from publishers rather than shopping through networks and aggregators. This gives greater transparency of the traffic origin. Also, some sites largely prevent ad fraud by embedding videos in their editorial content – the video starts only if the user scrolls down the page and the video is at least 50 percent visible. In this way, screening is possible, and bot traffic can be detected early and excluded.
Better protection against AdBlockers
Eight out of ten users who know about, but do not use ad blockers (84 percent), would forgo the process if they could decide for themselves when and whether they want to watch online advertising or not. Accordingly, good website design -up ads trigger the person to download an adblocker. For the majority of people, ads were the main reason for installing this type of software.
Annoying from the user's point of view are so-called pre-roll video ads that you have to look at before you get to the actual content. For every ad blocker user, these are the most intrusive ads ever.